I was born in the paradisal city of Marrakech, Morocco
On a beautiful day of summer 1989.

1996

Moved to Montreal, Canada with my family;
Started catching snowflakes with my thongue.

1998

Big ice storm in Montreal, no electricity around town, but a shelf full of DragonBall Z Mangas. Way to spend a month of low-tech life style.

2001

Got hooked to HTML coding and the creation of amazing animated GIFs.

2002

First real interest in graphic design;
Participated in french online design forums (Titaxium, Kloobik);
Volunteered in making websites for non-profit organizations.

2003

Worked as an apprentice graphic designer for Sprymedia, a web design company (NYC, New-York, U.S.A.);
Created "afictionart.com" my first professional online portfolio.

2004

Designed a website for Cure-Antoine-Labelle High School (Laval, Quebec, Canada);
Started having good grades at school… coincidence?!

2005

Designed T-Shirts for CREAM Skad music group (Montreal, Quebec, Canada);
My domain name "afictionart.com" was stolen and sold back in the black market;
Purchased "saadcreative.com".

2006

Studied in Architecture at Vanier College (Montreal, Quebec, Canada).

2007

Studied in Industrial Product Design at Cegep du Vieux-Montreal (Montreal, Quebec, Canada).

2009

Moved to the capital city of Switzerland, Bern;
Learned how to be… neutral.

2010

Studied in Arts and Design at ECAL / University of Art and Design (Lausanne, Vaud, Switzerland);
Participated in organizing the FIFOG / Festival International du Film Oriental (Geneva, Switzerland);

2011

After so many years of surfing the internet, I surfed my first real waves on the moroccan coast;
Participated in organizing the TEDxCasablanca (Casablanca, Morocco).

Today I am in Montreal, thinking, reading and writing for my blog. I am always pleased to write to/meet interesting new people. Don't hesitate to get in touch with me by filling the form below.

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